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It looks like television may be facing extinction. As the common media element competes with the modern possibilities of interacting in the online world, it looks as if we may belong to some of the last generations to watch TV as we know it. According to the Hollywood Reporter, “Personal time that consumers spend on the Internet is rivaling their TV time, with user-generated content and networking sites among the most popular destinations for entertainment seekers. Plus, people seem more open to mobile content and are looking for more traditional entertainment offerings on their mobile devices than previously thought.” Though both forms of media require minimal physical movement, people still prefer to be engaged and mentally stimulated. “These are among the findings of a new IBM survey of consumer behavior in the digital age, which suggests that studios, advertisers, ad agencies, content distributors and other industry players must continue to adjust their business strategies amid changes in media usage and consumers’ increased expectations for control and community.”  Among key lessons for studios: Make your content available everywhere, but don't expect to get paid for every platform. And keep an eye on key influencers on the Web to succeed in creating word-of-mouth.
The survey is part of an IBM study on the future of advertising, set to be released in the fall, and it showed that consumers are divided over their preferences for free online content with ads or subscription fee-based content without commercials. About a third is for free content, but about 20% are willing to pay for the HBO-style model, according to IBM.
(hollywoodreporter)References: hollywoodreporter, Filed In: |
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