Bianca Bartz
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 DHL Online Tracking Couriers Earlier this month we introduced you to a really neat DHL online courier tracking campaign in Beijing. Now a second portion of the creative Chinese guerrilla marketing campaign has been brought to our attention. Instead of giant mouse cursors placed on the sides of UPS vans, cardboard cut-outs of big white mouse cursor arrows are being worn stuck on the backpacks of DHL couriers when they walk around town. The campaign, created by Ogilvy & Mather, Beijing, is meant to drive awareness for the DHL Online Tracking services. The video shows fun footage of the couriers in Beijing’s Central Business District doing their business.  DHL Online Tracking ‘Courier’
Client: DHL
Product: 24 Hours Online Tracking
Agency: Ogilvy & Mather, Beijing
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li
Copywriter: Yue Song
Account Service: Mary Jane Butler, Raina Zhang
(adofdamonth)References: dhl, adofdamonth Comment: on Mouse Cursors in Real Life 2 |
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