Superstar

DHL Online Tracking Couriers

By: Bianca Bartz - Published: Aug 13, 2008 • References: dhl and adofdamonth
Earlier this month we introduced you to a really neat DHL online courier tracking campaign in Beijing.

Now a second portion of the creative Chinese guerrilla marketing campaign has been brought to our attention.

Instead of giant mouse cursors placed on the sides of UPS vans, cardboard cut-outs of big white mouse cursor arrows are being worn stuck on the backpacks of DHL couriers when they walk around town.

The campaign, created by Ogilvy & Mather, Beijing, is meant to drive awareness for the DHL Online Tracking services.

The video shows fun footage of the couriers in Beijing's Central Business District doing their business.