Mouse Cursors in Real Life 2 - DHL Online Tracking Couriers (VIDEO)

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Bianca Bartz
On: Aug 13, 08
3,335 Trends
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Mouse Cursors in Real Life 2 [Edit]

DHL Online Tracking Couriers






Mouse Cursors in Real Life 2 - DHL Online Tracking Couriers (VIDEO) 1,174 Views - Click for Larger Image

Earlier this month we introduced you to a really neat DHL online courier tracking campaign in Beijing.

Now a second portion of the creative Chinese guerrilla marketing campaign has been brought to our attention.

Instead of giant mouse cursors placed on the sides of UPS vans, cardboard cut-outs of big white mouse cursor arrows are being worn stuck on the backpacks of DHL couriers when they walk around town.

The campaign, created by Ogilvy & Mather, Beijing, is meant to drive awareness for the DHL Online Tracking services.

The video shows fun footage of the couriers in Beijing’s Central Business District doing their business.

DHL Online Tracking ‘Courier’ Client: DHL Product: 24 Hours Online Tracking Agency: Ogilvy & Mather, Beijing Group Executive Creative Director: Nils Andersson Executive Creative Director: KweiChee Lam Creative Director: Michael Wong Art Director: Michael Wong, XiaoChen Li Copywriter: Yue Song Account Service: Mary Jane Butler, Raina Zhang (adofdamonth)

Source: dhl   Via: adofdamonth  


Delivery Trucks With Giant Cursors

Clever Offline Campaign

Companies want people to go online as it is cheaper and faster for them. DHL was just one of these companies and commissioned Ogilvy to create a campaign to support their online 24/7 tracking system. Their…










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