Superstar

DHL Online Tracking Couriers

By: Bianca Bartz - Published: • References: dhl & adofdamonth
Earlier this month we introduced you to a really neat DHL online courier tracking campaign in Beijing.

Now a second portion of the creative Chinese guerrilla marketing campaign has been brought to our attention.

Instead of giant mouse cursors placed on the sides of UPS vans, cardboard cut-outs of big white mouse cursor arrows are being worn stuck on the backpacks of DHL couriers when they walk around town.

The campaign, created by Ogilvy & Mather, Beijing, is meant to drive awareness for the DHL Online Tracking services.

The video shows fun footage of the couriers in Beijing's Central Business District doing their business. Stats for Mouse Cursors in Real Life 2 Trending: Older & Mild
Traction: 2,849 clicks in 315 w
Interest: > 3 minutes
Concept: Mouse Cursors In Real Life 2
Related: 33 examples / 25 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: word expansion ads, delivery trucks with giant cursors, and label-free beer branding.