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DHL Online Tracking Couriers Earlier this month we introduced you to a really neat DHL online courier tracking campaign in Beijing. Now a second portion of the creative Chinese guerrilla marketing campaign has been brought to our attention. Instead of giant mouse cursors placed on the sides of UPS vans, cardboard cut-outs of big white mouse cursor arrows are being worn stuck on the backpacks of DHL couriers when they walk around town. The campaign, created by Ogilvy & Mather, Beijing, is meant to drive awareness for the DHL Online Tracking services. The video shows fun footage of the couriers in Beijing’s Central Business District doing their business. References: dhl, adofdamonth Comment: on Mouse Cursors in Real Life 2 |
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