As summer is fast approaching, it’s time to slather on that much hated (but needed) sticky sunscreen. Either that, or cover up with clothes that are usually none too flattering. Want to ditch both? Mott 50 is a sun protective clothing brand that will protect you from those pesky skin cancer- and wrinkle-causing harmful rays.
Mott 50 takes sun protection up a notch by designing clothes that absorb both UVA and UVB rays, compared to your normal cotton t-shirt, which only absorbs UVB. Its clothing also has a higher UPF (Ultraviolet Protection Factor) than other apparel on the market.
Rather than unattractive dowdy-looking garments that are usually associated with sun protection, Mott 50 offers fashionable pieces including dresses, tunics and basics among other styles.
Stats for Cancer-Preventing Fashion
Trending: Older & Average
Research: 4,979 clicks in 263 w
Interest: 4 minutes
Concept: Mott 50
Related: 70 examples / 54 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: branded sunscreen tattoos, wrinkly spokesmodels, and sun screen vending machine.
Branded Sunscreen Tattoos
Sun Screen Vending Machine
SPF Face Paint