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Bianca Bartz
Competitive Comparison Ads - Motorola Z9
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Motorola knows how to create infectious products, but can they succeed at viral marketing? Their latest campaign for the Motorola Z9 media-slider cell phone will be a good indicator.
The ads target fact junkies as they include comparative charts which rate the Moto Z9 against the Nokia 6500 and Samsung U700.
When you have to bash the competition, it’s not a good sign, no matter how stealth the defamation is.
The mobile phone company has invested so much time and money into the phone, and have been building up its debut for over a year. Now that the launch is just around the corner, they’ve unleashed the ads to “convince us that the Moto Z9 is the handset to buy,” according to Intomobile.com.
Just to run down the Moto Z9's spec-sheet again, the media-centric slider will sport a quad-band GSM (850/900/1800/1900Mhz) radio with dual-band (850/1900Mhz) WCDMA for some 3.6Mbps HSDPA goodness, 2.4-inch QVGA display, 2 megapixel camera, AGPS, and Opera 8 web browser - all in a 1114×53.6×13.9mm package that tips the scales at 140g.
(intomobile)
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Via: intomobile
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