Motorola cobranding strategy

Motorola these days made a cobranding strategy with the internationalized argentinean brand “Trosman" (Jessica Trosman) characterized by the permanent innovation of silhouettes and textile development. Her designs are directed to the market segment denominated “designer clothing”, that is made up by articles of luxury of highest added value, which they have a very specific client who looks for and values the details of quality and design, and that at the same time, arranged to pay much more since it is handled almost like a collector. Next to her it presented/displayed exclusive designs for PEBL, KRZR1, and RZR cell phones, in the BAF week 07 in March.