This Printed Color-Changing Ad Stresses Moto X Customization

By: Laura McQuarrie - Published: Dec 21, 2013 • References: mashable & designtaxi
Moto X customization is one of the big selling features of this Motorola phone. To really drive this point home, Motorola will be releasing a mind-blowing printed ad that can change colors in the January issue of Wired magazine.

The ad was made with the help of the Digitas ad agency and it features super slim batteries, LED lights and buttons that people can press to modify the color of the phone printed on the magazine page. At the bottom of the page, there are buttons for different phone colors like blue, red, pink and green. When these buttons are pressed, the picture of the phone magically changes.

The ads are anticipated to reach an audience of about 150,000 people, even though they will only be distributed in New York and Chicago. If you can get your hands on one, it's a pretty cool ad to wow people with. Stats for Color-Morphing Magazine Ads Trending: Older & Mild
Research: 774 clicks in 127 w
Interest: > 3 minutes
Concept: "moto X Customization"
Related: 49 examples / 38 photos
Segment: Males, 12-35
Comparison Set: 18 similar articles, including: smartphone security clips, intuitive touchless smartphones, and celebratory meshed kicks.