Prodigy

London's Westfield Shopping Center Wants You to Fly Towards the Light

By: Vincent Salera - Published: Feb 22, 2009 • References: westlondonshops
From the beautifully intense musical score to the sublime lighting and special effects, this spectacular ad for the London-based Westfield shopping center can almost be called cinematic. I love the part when you see a swarm of moths all flying towards the light.

This ad even has its own "making of" video. If all television ads were this intriguing, Tivo and DVR use would diminish dramatically. The tagline reads “Fashionistas fly towards a light (Westfield) on the horizon, like moths to a flame.” The ad was created by advertising agency Adam & Eve, London with art direction and copy by Nicholas Tasker.