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London's Westfield Shopping Center Wants You to Fly Towards the Light

By: Vincent Salera - Published: • References: westlondonshops
From the beautifully intense musical score to the sublime lighting and special effects, this spectacular ad for the London-based Westfield shopping center can almost be called cinematic. I love the part when you see a swarm of moths all flying towards the light.

This ad even has its own "making of" video. If all television ads were this intriguing, Tivo and DVR use would diminish dramatically. The tagline reads “Fashionistas fly towards a light (Westfield) on the horizon, like moths to a flame.” The ad was created by advertising agency Adam & Eve, London with art direction and copy by Nicholas Tasker. Stats for Magnetic Mall Ads Trending: Older & Mild
Traction: 6,379 clicks in 290 w
Interest: 4 minutes
Concept: Magnetic Mall Ads
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: picture-based shoe shopping, 41 shopping and mall trends, and scheduling online shopping.