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‘Mother Nature's Mid-Life Crisis' by Katelin Anderson

By: Marissa Brassfield - Published: • References: behance.net & behance.net
This cheeky ad campaign for a fictitious co-op is by Katelin Anderson, and is titled ‘Mother Nature’s Mid-Life Crisis.’ The project features five fruit-filled print ads, each with its own copy that comments on Mother Nature’s sensuous curves.

For example, the first ad features an image of orange trees on a branch and the copy, “Compliment her on her big, round, juicy oranges. (It makes Mother feel young again.)” The tagline for the ‘Mother Nature’s Mid-Life Crisis’ campaign remains the same: “The Fresh Food CO-OP, getting busy with Mother Nature since 1992.”

Katelin Anderson is a student at the University of Idaho who’s set to graduate next month. From the looks of this project, it looks like she has a promising future. Stats for Cheeky Co-Op Campaigns Trending: Older & Chilly
Traction: 3,716 clicks in 287 w
Interest: 4 minutes
Concept: Cheeky Co-Op Campaigns
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: flirtatious candy, peta's new ad campaign, and plantable packaging.