This cheeky ad campaign for a fictitious co-op is by Katelin Anderson, and is titled ‘Mother Nature’s Mid-Life Crisis.’ The project features five fruit-filled print ads, each with its own copy that comments on Mother Nature’s sensuous curves.
For example, the first ad features an image of orange trees on a branch and the copy, "Compliment her on her big, round, juicy oranges. (It makes Mother feel young again.)" The tagline for the ‘Mother Nature’s Mid-Life Crisis’ campaign remains the same: "The Fresh Food CO-OP, getting busy with Mother Nature since 1992."
Katelin Anderson is a student at the University of Idaho who’s set to graduate next month. From the looks of this project, it looks like she has a promising future.
Stats for Cheeky Co-Op Campaigns
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Research: 3,788 clicks in 370 w
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Concept: Cheeky Co-Op Campaigns
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Segment: Neutral, 18-55
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Cheeky Co-Op Campaigns
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