'Most Sought After Box on The Planet'?

By: mediterranean - Published: Apr 2, 2008   Updated: Aug 11 2011 • References: copyranter.blogspot
Talk about product placement!

Placing your product between the open legs of bikini-clad famous fitness model Marzia Prince, the 2007 Ms. "Bikini Universe" is bound to grab people's (ok, guys) attention.

With a eye-popping headline of "The most sought after box on the planet", a box of Gaspari Nutrition body building supplement is strategically placed at Ms. Prince's ummm, box....

The ad was recently displayed inside Iron Man fitness magazine.

Implications - Using a shock factor in advertisements is a smart move for businesses to consider due to the proven success of products that are advertised in a controversial manner. Incorporating features that will get people's attention is a simple way to create a sense of intrigue about a certain item. Stats for Sexvertising Trending: Older & Buzzing
Research: 55,470 clicks in 425 w
Interest: 4 minutes
Concept: Sexvertising
Related: 47 examples / 36 photos
Segment: Males, 18-55
Comparison Set: 17 similar articles, including: fast casual spaghetti pies, hands-free phone controllers, and handwritten equation-solving apps.