Placing your product between the open legs of bikini-clad famous fitness model Marzia Prince, the 2007 Ms. "Bikini Universe" is bound to grab people's (ok, guys) attention.
With a eye-popping headline of "The most sought after box on the planet", a box of Gaspari Nutrition body building supplement is strategically placed at Ms. Prince's ummm, box....
The ad was recently displayed inside Iron Man fitness magazine.
Implications - Using a shock factor in advertisements is a smart move for businesses to consider due to the proven success of products that are advertised in a controversial manner. Incorporating features that will get people's attention is a simple way to create a sense of intrigue about a certain item.