Rockstar

The Insanely Expensive Cupcake for Since1910

By: Marissa Liu - Published: Jan 7, 2010   Updated: Aug 17 2011 • References: prweb and bornrich.org
In honor of their 100 year anniversary Since1910, a family-owned, New York-based jewelry store has commissioned the creation of the world's most expensive cupcake. This lavish treat costs $106,794 and is topped by a 5.48 ct round-cut, F color, Si2 clarity diamond.

The world's most expensive cupcake comes in two flavors, vanilla or chocolate. Since1910 was founded on January 1st, 1910 and has remained under the ownership of one family since that day.

Implications - The combination of cupcakes and couture continues to be a highly lucrative medley in the eyes of female consumers. When companies combine opulent living with items such as diamonds and high-price tags, as well as sweet mini indulges like cupcakes, female consumers cannot resist such products.