The Moschino Fresh Couture Fragrance is Inspired by Cleaning Supplies

By: Jana Pijak - Oct 8, 2015
References: secure.moschino &
The Moschino Fresh Couture fragrance doesn't only boast a refreshing scent but also features memorable packaging that is reminiscent of traditional window cleaners like Windex.

The perfume is showcased in a playful ad campaign starring Canadian supermodel Linda Evangelista. Looking ageless, the model pretends to clean a window and poses behind a piece of glass while holding a Moschino Fresh Couture spray bottle rather than a classic window cleaner.

Lensed by visionary photographer Steven Meisel, this fragrance ad stays true to Moschino's whimsical and fun brand identity. In addition to its vibrant fashions, the Italian fashion house has recently become even more fun thanks to creative director Jeremy Scott. Scott is known for a signature style that borrows from pop culture and has made headlines with his personal brand and his collaborative partnership with adidas.