The Moschino Cheap and Chic 'Chic Petals' ad campaign is refreshing and feminine. Inspired by the quintessential countryside, model Ginta Lampina dons the classic red and white plaid dress that complements the beautiful flower bushes and blue skies behind her. Most importantly, of course, the flirty outfit is the perfect partner to the perfume bottle being promoted.
Since the scent is full of wood and fruity notes, it is only natural that the Moschino Cheap and Chic 'Chic Petals' ad campaign would embrace the outdoors as well. Nevertheless, it does so in a playful and subtly provocative way. Shot and directed by photographer Giampaolo Sgura, the print ad is accompanied by commercial spot in which the blonde beauty frolics in grassy fields.
Stats for Country-Inspired Perfume Campaigns
Trending: Older & Average
Research: 3,030 clicks in 143 w
Interest: 0.9 minutes
Concept: Moschino Cheap And Chic 'Chic Petals'
Related: 81 examples / 62 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: 30s-inspired fashion ads, vibrant tribal-inspired fashion ads, and sleek grayscale fashion ads.
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