The Moschino Barbie Ad Shows a Young Boy & His Friends Playing with Dolls

By: Ady Floyd - Nov 21, 2015
References: usmagazine & adweek
This Moschino Barbie ad is the very first ad created for the Mattel brand that features a young boy playing with a doll. This iconic brand traditionally creates dolls that are specifically designed for young girls, however this ad is showcasing the brand's immediate alteration in its demographic.

The Moschino Barbie ad features two young girls and one boy playing with the doll. The boy has as many lines as the other two actors and they are each given their own doll to play with.

This commercial shows the brand's commitment to promoting and encouraging gender equality. By highlighting this point within a toy ad, it allows children who are impressionable to become more aware of this topic at an early age.