The Morphy Richards Epilators Ads Are Femininely Empowered

By: Meghan Young - Published: May 30, 2011 • References: morphyrichardsindia & ibelieveinadv
The Morphy Richards Epilators ad campaign shows just how effective and desirable epilators are. An electrical device that removes hair, it is like waxing with the convenience of shaving.

Conceived by India-based ad agency Contract Advertising, the Morphy Richards Epilators ad campaign is cute, clever, colorful and creative. Although I would suggest that one doesn't ruin a stunning sari in the need to show off one's smooth and sexy gams, I completely understand the urge.

What I especially like about the Morphy Richards Epilators ad campaign is that it really shows off empowered women who are not afraid of their sexuality and femininity.

Simple and direct, the Morphy Richards Epilators ad campaign was art directed by Juju Basu and Avinash Parab. It was photographed by Amol Jadhav. Stats for Leg-Baring Campaigns Trending: Older & Average
Research: 6,658 clicks in 260 w
Interest: 3.8 minutes
Concept: Morphy Richards Epilators
Related: 39 examples / 30 photos
Segment: Females, 18-35
Comparison Set: 14 similar articles, including: eco fuel guage ads, piracy-fighting posters, and killer fornication campaigns.