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The latest ad campaign from Pioneer Electronics celebrates “Transformations.” The models in the promotions are morphed into what they are viewing on the company’s new Kuro televisions.

First there’s a guy who is watching a sportscar race so intensely that pistons and wheels are popping out of him. Then there is a pair of beautiful women, one developing into a butterfly while viewing a nature show and another changing into a rose, vine and all.

The forth image is of a man experiencing the dynamic sound coming from his new EX Series speakers which cause him to shape-shift into a trumpet.

The stunning black and white photographs were taken by David Fields and the creative editing was done by SuperFad. I have added close-ups of the shots for your viewing pleasure and appreciation.