This is a very entertaining and great advert for a Japanese candy called Chocolate Pillows.
This fast-action advert features a young woman morphing into completely different personalities and exteriors by zipping out or peeling off their bodies in sort of a rebirth or transformation.
That's the best way I can explain this ad, but whatever the case may be, this is a ridiculously fun, creative and well executed advert.
Implications - Consumers have an undoubted attachment to food and food-related products, and with this, businesses should consider the opportunity to appeal to consumer's appetites. Products that incorporate elements of food like these food pillows will put consumers in a pleasant mood.
Stats for Pre-Date Metamorphosis
Trending: Older & Mild
Research: 3,040 clicks in 393 w
Interest: > 3 minutes
Concept: Pre-Date Metamorphosis
Related: 65 examples / 50 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: political beer ads, memorable print ads, and controversial newspaper ads.
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