This is a very entertaining and great advert for a Japanese candy called Chocolate Pillows.

This fast-action advert features a young woman morphing into completely different personalities and exteriors by zipping out or peeling off their bodies in sort of a rebirth or transformation.

That's the best way I can explain this ad, but whatever the case may be, this is a ridiculously fun, creative and well executed advert.

Implications - Consumers have an undoubted attachment to food and food-related products, and with this, businesses should consider the opportunity to appeal to consumer's appetites. Products that incorporate elements of food like these food pillows will put consumers in a pleasant mood.