The Morgan ARP4 Blends a Classic Body With Modern Power
Rahul Kalvapalle — July 27, 2015 — Autos
References: morgan-motor & gizmag
The Morgan ARP4 or AR Plus 4 is a vehicle that brings together classic Morgan design and style cues to a motorsport-inspired Cosworth motor. The car was crafted together to celebrate the 65th anniversary of the very first and original Morgan Plus 4.
This vehicle is powered by a naturally aspirated Costworth-fettled 2.0-liter Ford engine, which is capable of producing 225 horsepower. Considering that the vehicle only weighs 1933 pounds, these performance specs are fairly impressive.
If you'd like to get your hands on this boutique collectible car, you'll have to act fast -- only 50 units of the Morgan ARP4 will be made, and are set to be priced at around $111,000, a price that will get you a truly unique vehicle that blends the best of old and new.
This vehicle is powered by a naturally aspirated Costworth-fettled 2.0-liter Ford engine, which is capable of producing 225 horsepower. Considering that the vehicle only weighs 1933 pounds, these performance specs are fairly impressive.
If you'd like to get your hands on this boutique collectible car, you'll have to act fast -- only 50 units of the Morgan ARP4 will be made, and are set to be priced at around $111,000, a price that will get you a truly unique vehicle that blends the best of old and new.
Trend Themes
1. Reimagined Classic Cars - There is an opportunity to innovate by blending classic design with modern technology, as demonstrated by the Morgan ARP4.
2. Boutique Collectible Cars - Manufacturers can capitalize on the demand for limited edition, high-end, and unique vehicles like the Morgan ARP4.
3. Performance-modified Engines - The use of high-performance engines in smaller and lighter cars, like the Costworth-fettled 2.0-liter Ford engine in the Morgan ARP4, is a trend to watch.
Industry Implications
1. Automotive - Automakers and car enthusiasts can explore the potential of creating reimagined classic cars like the Morgan ARP4.
2. Luxury Goods - The limited edition and high-end nature of the Morgan ARP4 make it a desirable item for luxury buyers.
3. Motorsports - The performance and motorsport-inspired design of the Morgan ARP4 creates an opportunity to cater to motorsports enthusiasts.
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