Moody Watches Turn Mental Health into the Topic of the Minute

By: Amelia Roblin - Published: May 29, 2012 • References: & ibelieveinadv
There isn't anything particularly revolutionary about these Moody Watches, yet the purpose of their production and the endearing quality of their appearance makes them a worthy subject of discussion.

Campaigns & Grey advertising worked with the Natasha Goulbourn Foundation to develop a product that would bring the subject of depression to the forefront of public awareness. A great way to do this was to strap a reminder of it to people's wrists.

But the marketing effort ran deeper than this. With two simple dots on the dial of the timepieces, the hour and minute hands could become smiling, frowning and screwed up faces to entertain the wearer and imply emotion. Manufactured by Happy Hour, Moody Watches are sold with the profits benefiting the foundation's many programs. Stats for Happy Face Hour-Counters Trending: Older & Warm
Research: 7,765 clicks in 207 w
Interest: 2.5 minutes
Concept: Moody Watches
Related: 91 examples / 70 photos
Segment: Neutral, 4-35
Comparison Set: 33 similar articles, including: pixelated analogue timepieces, slick smartphone timepieces, and sensational tactile timepieces.