"Put your personal stamp on steaks and chops with this branding iron, hand forged in Texas. The 11 1/2" long iron comes with a 14" high, wall-mount rack for storage." - From Williams Sonoma. Being from Alberta (where steak is a food group), I can assure you: this is cool.
Implications - For consumers with disposable income to spare, even ostensibly silly products like this can have real appeal. Purchases like this exude a "king of my world" philosophy, and definitely make family events and social gatherings all the more amusing. Pure function isn't always an end in and of itself, and when people want something with a bit more mischief involved products like this are there to pick up the slack.
Monogrammed Steak Brand
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