The Goalkeeper Money-Saving App Helps You Achieve Financial Objectives

By: Laura McQuarrie - Jan 22, 2015
References: itunes.apple & marketingmag
Standard Life Canada's money saving app was developed with Millennials in mind, serving as a handy guide to saving money on a daily basis. To get you started, the app has you create or choose a popular mission to work towards, such as saving up for retirement, a trip, a house, your education or a goal to pay off debt.

From there, the Goalkeeper app makes it easy to follow through, suggesting things that can be done on a daily basis to keep this goal within reach. For instance, the app may suggest that you bring your lunch to work each day of the week instead of buying it. In order to make financial planning seem much less daunting, this app tackles the small stuff first. Jean-Sebastien Monty, president of the U92 company that's responsible for designing the app, notes that Goalkeeper makes it "extremely easy for someone to understand how it can affect their immediate life today. So, no popcorn at the movies, or one less coffee."