Moms Demand Action's Clever Campaign Compares Scooters and Firearms

By: Meghan Young - Dec 4, 2014
References: momsdemandaction.org & adsoftheworld
The gun laws in America continue to astound people around the world and this radio campaign from Moms Demand Action shows why. It revolves around a simple conversation between a mom and Melissa, an employee at a Kroger store. The mom inquires about her daughter bringing a scooter into the store, but there are liability issues and she's told she that it can't be brought inside. Yet people are allowed to bring loaded weapons into the store.

The Moms Demand Action radio campaign was created by Grey, an ad agency based in Toronto, Canada. It provides a stark picture about gun sense in the United States, showing just how mixed up the government can be about such important concerns. Simple and effective, Moms Demand Action helps bring perspective to the cause.