Since 1918, Momoko Dolls has been making dolls in Japan that are a little more 'spicy' than Barbie dolls. The dolls are popular in Japan and collected by a small group of enthusiests around the world.
Implications - Westernized consumers are completely accustomed to North American pop culture; however, there is an entire world of foreign innovations that are just as (if not more) relevant to their own cultures as some of North America's most well-known icons. Momoko Dolls serve as a perfect example, and could be a beneficial case study when placed in contrast to Barbie for large and small companies looking to establish themselves in a world-wide market.
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Concept: Momoko Dolls: More Spicy Than Barbie
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Segment: Females, 18-35
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Momoko Dolls: More Spicy Than Barbie
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