Duracell Canada knows all too well how North America's cold weather can hit like a brick to the face, which is why the company came up with its Moments of Warmth campaign to bring people closer together and provide relief from the elements.
While waiting for the bus, people are encouraged to place their hands on either side of the shelter and connect with their free hand. This creates a current which then powers the heater situated at the top of the bus stop. The reactions from people are priceless, as they let go of any self-consciousness associated with holding hands with strangers, and just let the warmth flow over them.
Moments of Warmth is a genius move by Duracell, capitalizing on the Polar Vortex that swept through North America in the winter of 2013-2014.
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Trending: Older & Average
Research: 840 clicks in 111 w
Interest: > 3 minutes
Concept: Moments Of Warmth
Related: 52 examples / 40 photos
Segment: Neutral, 18-55+
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