Tokyo-based Moment Design 'And A' clothing store has a unique look. Its design is not only aesthetically appealing, but also a clever marketing tactic: it subconsciously lures customers deeper into the store where they'll find additional design surprises that enhance the clothes being sold.

Customers will not hesitate to enter the wide entrance with a floor to ceiling glass facade that's accompanied by a striking zig zag red design. The red is the signature color for 'And A' and it's a brilliant feature to have in a brightly lit white colored store. This red zig zag line squiggles its way to the back of the vicinity where it leads to another compartment with a completely different look; the front of the store is chic white while the back room is a darker wooden appeal.

The Moment Design 'And A' store sure does have a dapper collection of clothing, but that's probably not the only reason why people are venturing into this eye-catching boutique.

Photo Credits: designboom | moment-design