These Moleskine Ads Advocate Riding on Your Words

By: Meghan Young - Published: May 24, 2010 • References: & whitezine
As one of the leading notebooks in the world, I never thought that Moleskine would need to create a campaign to draw in buyers; I'm glad they do, though, because these Moleskine ads are pretty amazing. Highlighting their motto 'Ride on Your Words,' it capitalizes on creativity and imagination.

The brainchild of Pei-Yun Lai, a San Francisco-based art director, these Moleskine ads were both marketed on the street and on billboards. Most interestingly, however, was the campaign's application--in bus shelters, of all places. Stats for Magic Carpet Journals Trending: Older & Mild
Research: 2,827 clicks in 314 w
Interest: 4 minutes
Concept: Moleskine Ads
Related: 69 examples / 53 photos
Segment: Males, 12-35
Comparison Set: 25 similar articles, including: custom hobby notebooks, tablet notebook disguises, and personalized moleskin journals.