This Moleskine Campaign Cleverly Shows the Benefits of Paper Products

By: Meghan Young - Oct 11, 2014
References: jevansphoto.me & designtaxi
Through a strategic use of the Moleskine packaging label, this series of concept ads shows just how useful carrying a notebook around can be. Although many people are relying on smartphones, tablets and other digital devices to record thoughts, messages, photos and more, the Moleskine campaign illustrates the dangers of such a reliance on technology.

Created by Jen Evans, a photographer based in New York City, the Moleskine concept ads shows a naked woman covered by the label, which reads, "Because paper doesn't expose your private photos in the cloud." Another reads, "Because paper doesn't lose service on the subway," while the last one reads, "Because paper doesn't have value on the black market." The Moleskine campaign ends with a hash tag, 'givesyourthumbsarest.' Perhaps Moleskine will commission Evans for their next campaign.