This Mojari Shoes campaign may come off as a little boring at first, until a more careful look reveals somewhat distorted-looking feet. It quickly becomes apparent that ankles are actually wrists, calves are forearms and knees are actually elbows. This person appears to be walking on her hands.
Of course, these are print ads, so there is explicit intention behind the three unusual images created. Crayons Advertising of New Delhi, India, wished to communicate the superior quality of the footwear product, and it's fine hand-made manufacturing techniques.
The relationship between these elaborate flats and fingered extremities becomes instantly clear, which makes the simplicity behind the pictured animations all the important, as not to detract from the meaning behind the Mojari Shoes campaign.
Stats for Switched Extremity Advertising
Trending: Older & Mild
Research: 5,376 clicks in 255 w
Interest: 4 minutes
Concept: Mojari Shoes Campaign
Related: 57 examples / 44 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: absurdist film mocking photography, abbreviated anatomy advertising, and laundered granny campaigns.
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