'Wrangler' Has Infused Sweat Control Technology into Its New Line of Denim

By: Katherine Pendrill - May 25, 2015
References: wrangler & rivetandjeans
'Wrangler' has just announced the launch of its revolutionary moisture-wicking jeans in the form of its 'Premium Performance Cool Vantage' denim. The launch is part of a new effort to bring the advanced performance features of activewear to denim and other kinds of workwear.

The new Wrangler line wicks moisture five times faster than traditional jeans because it is is infused with modern sweat-control technology that is woven directly into the fabric. By drawing moisture to the outside of the jeans, the wearer will stay cool and dry for twice as long. The moisture-wicking jeans are designed to satisfy the needs of consumers who require a material that is durable as well as breathable.

The Cool Vantage jeans come in both a regular and a slim fit and are currently available for purchase on the Wrangler website.