The Brand 'Okewa' Offers a Variety of Stylish Raincoats
Mishal Omar — October 12, 2016 — Fashion
References: okewarainwear & kickstarter
Rain protection clothing is not often the most stylish or comfortable but Okewa's modern raincoats are able to protect against the weather while remaining fashionable.
The raincoats are offered in a variety of styles and colors that include a standard black and a "militant olive" that looks like a combination of brown and green. They are offered for both men and women -- with the men's coats resting mid-thigh and the women's sitting at around knee length. The raincoats are sleek and modern, ensuring that their water-repelling abilities do not hinder their style.
These modern raincoats offer an excellent balance between functionality and stylishness, making them ideal for people who live in cities who are likely to have to commute in poor weather conditions.
The raincoats are offered in a variety of styles and colors that include a standard black and a "militant olive" that looks like a combination of brown and green. They are offered for both men and women -- with the men's coats resting mid-thigh and the women's sitting at around knee length. The raincoats are sleek and modern, ensuring that their water-repelling abilities do not hinder their style.
These modern raincoats offer an excellent balance between functionality and stylishness, making them ideal for people who live in cities who are likely to have to commute in poor weather conditions.
Trend Themes
1. Fashionable Rain Protection - The trend of stylish rain protection clothing disrupts the traditional perception of raincoats as unfashionable.
2. Diverse Styles and Colors - The trend of offering raincoats in a variety of styles and colors allows for personalization and expression.
3. Functionality Meets Style - The trend of modern raincoats balancing functionality with stylish designs opens up opportunities for innovative fashion-forward rain gear.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the trend of fashionable rain protection clothing by offering a range of stylish raincoats to their customers.
2. Outdoor Gear - The outdoor gear industry can capitalize on the trend of diverse styles and colors in raincoats by creating customizable and performance-enhancing rain protection options.
3. E-commerce - The e-commerce industry can take advantage of the trend of functional yet fashionable raincoats by providing an online platform for consumers to easily browse and purchase these innovative rain gear.
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