Oi by Knog is a Streamlined Bicycle Accessory for Contemporary Cyclists

By: Meghan Young - Mar 3, 2016
References: usd.knog.au & contemporist
Although there are many classic bicycle accessories that are still very much in demand for many reasons that range from practicality to nostalgia and even style, this modern bike bell shows that sometimes something can be made better even if a redesign doesn't seem necessary. It is a bell that doesn't look like a bell -- at least not a traditional one.

Designed by Knog and adorably dubbed Oi, the modern bike bell pops easily over the handlebar and immediately looks like it is a natural part of the bike as a whole. One thing that makes it stand out, however, is how unobtrusive it is. Simple and sleek, it doesn't bulge out unnecessarily to make life difficult.