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Upland Brewing Co.'s New Modern Beer Branding is Vibrant

By: Farida Helmy - Published: • References: yandl and designworklife
Taking on the humongous task of a complete rebranding for the Bloomington, Indiana-based Upland Brewing Co. to create a more modern beer branding for their most popular beers, Young & Laramore were able to give them the perfect identity.

Leaving nothing untouched (check out the visual new packaging for several of Upland’s most popular beers) the design studio dove into the rebranding process head on and were able to complete the fruitful project and give the brewery a cool, edgy and modern beer brand look.

"The goal of the new look was simple: to capture the quality, culture and spirit that make Upland—and its community—unique. The hand-crafted nature of the beer is reflected in the extensive use of hand-lettered type and illustrations, whether in the distinctive hills logo, or in the packaging and related materials," says the design team at Young & Laramore.