Haudegen's Modern Beer Branding Boasts Light-Up Details

By: Laura McQuarrie - Mar 3, 2017
References: behance.net & thedieline
Haudegen is the name of a three-piece modern beer range that had its branding and packaging developed by designer Constantin Bolimond. Rather than opting for the standard slim beer bottle, the brand favored a stout vessel that reminds of the way that some types of hard liquor are packaged.

Since this beer branding boasts a blend of modern and classic elements that are meant to capture the spirit of "ancient tradition of brewing and uncontrolled club parties," one special feature of the beer bottles is that the logos and patterns on the colorful bottles light up in the dark.

Alongside an eye-catching design, the beer brews are also noteworthy for unconventional flavors like Coca Leaves & Others, Ale Pepper and Ginger Porter.