Milan-based French sportswear brand Moncler wants to get closer to the fashion-savvy young Japanese customers through a new tie with the popular Japanese label Comme des Garcons, which is headed by the designer Rei Kawakubo.
Called Moncler 365, the new store will open on March 25 in Tokyo, with pieces exclusively from the collaboration. From Kawaukbo’s experiences of working with Speedo, H&M and Converse, there is no doubt the new line will win a bunch of wealthy Japanese fashionistas.
Moncler is no stranger to Japanese designers. Previously, it teamed up with Chitose Abe and Hiroki Nakamura for the sub-brands Moncler S and Moncler V respectively.
Stats for Japanized Sportswear
Trending: Older & Mild
Research: 6,185 clicks in 327 w
Interest: 4 minutes
Concept: Mocler Kawakubo Japanese Comme
Related: 68 examples / 52 photos
Segment: Males, 12-35
Comparison Set: 25 similar articles, including: faux naughty sportswear, body paint sportswear, and jedi endorsed sportswear.
More Stats +/-
Body Paint Sportswear
Faux Naughty Sportswear
Jedi Endorsed Sportswear
Justin Timberlake's Sportswear Line