How do you leverage a really popular publicity stunt that is only seen by a few thousand people at a time?
You make a viral video describing--with tongue planted firmly in your cheek--the "history" of the Hatfield Hot Dog Howitzer.
Hot dog maker Hatfield uses the Philly Phanatic, the giant green mascot, to shoot hot dogs into the stands at Philadelphia Phillies home games.
How was the Hatfield Hot Dog launcher conceived and developed? Therein lies the brilliance of their video. It includes scenes from the ‘failed attempts’ to the current launcher that shoots hot dogs hundreds of feet. The Hatfield hoax fabricators even speculate on the future--including the use of nuclear power!
Mockumentary Viral Marketing
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