Superstar

Old Navy Spoofs Its Customers & Tabloid Culture With ‘SuperModelquins'

By: Going Like Sixty - Published: Feb 26, 2009 • References: shopstyle & adage
Old Navy has decided that going creepy will bring customers flocking back into their stores. A dozen mannequins made to resemble a young family, Old Navy’s target market, will make appearances on hot prime-time television. The SuperModelquins also have a divorced mom, and a few single mannequins.

Old Navy stores will see the SuperModelquins in April and an advertising circular will feature the goofy-looking characters soon afterward. Crispin+Bogsky is the advertising agency of record, but no word on whether or not they are claiming SuperModelquins as their idea. Stats for Mock Model Campaigns Trending: Older & Chilly
Research: 3,537 clicks in 374 w
Interest: 4 minutes
Concept: Mock Model Campaigns
Related: 49 examples / 38 photos
Segment: Females, 18-35
Comparison Set: 18 similar articles, including: breathing mannequins, creepy mannequins, and mannequin scarevertising.