The new Mobli photo app ad video emphasizes its philosophy: personal privacy is crucial, even when you're on an app for sharing photos with other people. Mobli, unlike many other picture-sharing apps like Instagram, promises to never sell your photos. This is what differentiates the app from others; what you share will only stay within the Mobli community and never leak to the public.

Mobli's short online film shows the hazards of Instagram giving away information of its users. The video includes seductive poses, explosions, weapons and a flashing billboard to get its message across. The action-packed video elaborates on the theme of intimacy leaking, which can result in bad publicity, while assuring you that such a catastrophe will never happen on Mobli.