This Chart Compares Mobile Technology Use of Millennials & Generation X

By: Rahul Kalvapalle - Jul 7, 2015
References: digitalpulse.pwc.au
While cellphones and smartphones have been adopted by people of different generations, the mobile technology habits of millennials vary significantly from those of their predecessors, Generation X. It is these differences that are made clear in this infographic.

There are a lot of areas in which these differences are made clear. For example, 23% of millennials said that their smartphones have become their primary source of television shows, while only 12% of Generation X showcased similar usage patterns.

It's not just about entertainment consumption however. The difference in mobile technology habits is also laid bare in shopping habits, with millennials more likely to use smartphones and tablets to purchase products and services.

Ultimately, this infographic is a reminder of the fact that the generation a person belongs to have the ability to significantly impact their preferred method of engaging with media, entertainment sources and advertising content.