The True & Co. Mobile Retail Store Brings the Online Store to Life

By: Michael Hemsworth - Apr 27, 2016
References: trueandco & contemporist
Aptly called the 'Try-On-Truck,' the latest mobile retail store from True & Co. brings the eCommerce retailer to the streets in a modern, stylistic way.

The design work of Mobile Office Architects and Spiegel Aihara Workship, the 'Try-On-Truck' features ample space to keep users comfortable while shopping for lingerie. The mobile retail store features four fitting rooms that provide ample space and privacy for ladies to appreciate. The trailer features sumptuous wooden finishes throughout and seating for shoppers to enjoy.

The disconnected nature that eCommerce inherently has is increasing the rate at which brands are foraying into the real world. Brands like Amazon, and now True & Co., are creating physical store locations to help enhance brand reach and connect with target demographics more intimately.