Holt Renfrew Brings its Store to the Road with a Mobile Pop-Up Shop

By: Misel Saban - Mar 12, 2016
References: holtrenfrew & marketingmag
Luxury fashion retailer Holt Renfrew is offering consumers the opportunity to experience its opulent range of products and designers with a mobile pop-up shop truck that offers a similar in-store retail atmosphere. The truck is meant to act as an extension to the fixed store locations, offering a sample to consumers of what the in-store experience of shopping at Holt's is like.

The truck, dubbed the 'Spring. All. Together.,' offers consumers around the Greater Toronto Area the chance to experience the Spring collections available exclusively at Holt's. The truck is clear on one side exposing the intricate fashions inside like a window display with a floral-themed array of umbrellas and patterns. Consumers are encouraged to step inside the window display and check out the fashions. The truck is also a bright pink pastel color well suited for the warmer weather.