Mobile Phone Controlled Interactive Mannequin Edit

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The opening of the Digital Retailing Expo in Chicago today will see the launch of the World’s first mobile-enabled digital interactive mannequin. The digital mannequin allows consumers to customize the model’s clothes displayed on the screen using their cell phones as a remote control. The technology enables consumers to use their mobile phone like a remote control to surf or communicate with large screens in storefront windows, cafes, bars or city streets and converts passive out-of-home networks into interactive marketing networks, creating a closed loop between the web, mobile phones and retail spaces.

The patented technology has been developed by LocaModa, a privately-held company headquartered in Massachusetts and founded by Stephen Randall, a former EVP and founder of Symbian. LocaModa supplies complete end-to-end interactive digital signage solutions, and also integrates its patented mobile-enabling technology with other narrowcast companies such as Nanonation who already support LocaModa’s technology. (Giz Magazine)