Swirl Network's iBeacon Mobile Marketing Platform recently won the Most Innovative Ad Technology at the 2014 MITX Awards. The annual award event celebrates digital creativity in New England. The beacon technology-powered platform was recognized for its approach to mobile advertising and consumer engagement.
The iBeacon is the first end-to-end in-store mobile marketing platform, utilizing SecureCastTM broadcasts, a Swirl marketing console, Swirl's Mobile Client SDK and Enterprise cloud services. Through a smart bluetooth device, Swirl's indoor positioning broadcasting devices offer a new level of location tracking to any mobile app. The marketing console allows for administration, analytics and reporting, beacon and campaign management. Meanwhile Swirl's Mobile Client SDK transforms an existing retail app for a more engaging in-store shopping experience while allowing publishers and lifestyle brands to generate revenue.
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Research: 10,115 clicks in 102 w
Interest: 1.2 minutes
Concept: Mobile Marketing Platform
Related: 64 examples / 49 photos
Segment: Males, 18-55
Comparison Set: 23 similar articles, including: mobile-recognition retail, smartwatch payment systems, and illuminated retail apps.
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