Apprentice

Bacardi's Retro Cuban Bus Makes Sightseeing Way More Fun

By: jodie anderson - Published:   Updated: Aug 3 2011 • References: indesignlive
New Zealand firm, Identity Group, was approached by Bacardi's 42 Below Ltd to create a 'unique portable brand experience' which resulted in Pimp My Ride meets sightseeing coach extravaganza.

The “retro Cuban” coach comes complete with sound system, backlit LEDs, plush button seating, plasma screens, barbecue, and a bar - fully stocked with Bacardi, of course!

I'm just wondering what tunes they pump out? I'm thinking ACDC's Thunderstruck would be perfect - “Thunder!”

Implications - The pimped out booze bus is perfect for the party host within! All of the fun with none of the clean up or responsibility, the bus promises the perfect night out, complete with entertainment, food and the most important part -- drinks. Forget that expensive and uncomfortable cab ride home from the bar. Bacardi's Retro Cuban Bus means the car is the bar!