Nutri-Grain's Mobile Gaming Experience Challenges Teens to Get Active

By: Laura McQuarrie - Nov 25, 2014
References: nutrigrain.au & digitalbuzzblog
Nutri-Grain Throwdowns takes the form of an app that provides challenges and a multi-level mobile gaming experience to active teens with smartphones in Australia.

The app has teens pick an interactive challenge, something like "Balance," "Slo-Mo," or "Mashup" and take on friends and people across the Internet to prove that they are the best at that particular thing. If you happen to be great at something like skating, biking or dancing, teens are encouraged to show off a skill that really makes them shine. After sharing a video to Instagram tagged with #Throwdowns, Nutri-Grain gets teens to challenge more of their friends on Instagram in an attempt to keep the momentum going and encourage users to one-up each other. In addition to some grand prizes, there are daily bonuses that are given out too.