Mobile, Data, Unlmited

By: KimLeo - Published: Mar 2, 2012 • References: sprint & youtube
"Really, "Doodle Jump?" - NBA star, Kevin Durant expresses his frustration with a decision to download the mobile game "Doodle Jump" instead of streaming his game-winning shot. For those of us who without an unlimited data plan, download decisions can be tough. With Sprint's "Truly Unlimited" data plan - customers no long have to decide. Created by Team Sprint - Digitas and Leo Burnett - Sprint's new "Unlimited" campaign highlights the mobile company's unlimited data plans.

Implications - Client/Ad or Campaign: Sprint "Unlimited" Campaign
Agency: Team Sprint, Digitas & Leo Burnett
Chief Creative Officer: Susan Credle
SVP, Creative Director: Michael Boychuk, Kevin Drew Davis, Mark Moll
EVP, Executive Director of Production: Chris Rossiter
Producer: Bryan Litman
Account Team: Vanessa Mackey and Melissa Wolf
Production Company: Smuggler
Director: Randy Krallman
VFX/SPX: Mass Market
Editorial: Whitehouse Post
Editor: Matthew Wood
Director of Photography: Brian Newman Stats for Sprint's "Unlimited" Campaign Trending: Older & Chilly
Research: 220 w
Interest: N/A minutes
Concept: Mobile, Data, Unlmited
Related: 82 examples / 63 photos
Segment: Neutral, 12-55
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