Potential

Mobile, Data, Unlmited

By: KimLeo - Published: • References: sprint and youtube
"Really, "Doodle Jump?" - NBA star, Kevin Durant expresses his frustration with a decision to download the mobile game "Doodle Jump" instead of streaming his game-winning shot. For those of us who without an unlimited data plan, download decisions can be tough. With Sprint's "Truly Unlimited" data plan - customers no long have to decide. Created by Team Sprint - Digitas and Leo Burnett - Sprint's new "Unlimited" campaign highlights the mobile company's unlimited data plans.

Implications - Client/Ad or Campaign: Sprint “Unlimited” Campaign Agency: Team Sprint, Digitas & Leo Burnett Chief Creative Officer: Susan Credle SVP, Creative Director: Michael Boychuk, Kevin Drew Davis, Mark Moll EVP, Executive Director of Production: Chris Rossiter Producer: Bryan Litman Account Team: Vanessa Mackey and Melissa Wolf Production Company: Smuggler Director: Randy Krallman VFX/SPX: Mass Market Editorial: Whitehouse Post Editor: Matthew Wood Director of Photography: Brian Newman