PlaceIQ is Launching a Mobile Data Dashboard
Mary Van Puymbroeck — May 18, 2017 — Marketing
References: adweek
It is becoming easier for retailers to analyze and access consumer behavior with Place IQ's new mobile data dashboard 'Landmark.'
Through LandMark, brands now have access to foot traffic data collected from over 165 million opted in customers. Marketers are now able to compare foot traffic from their stores to the stores of their competitors at specific times using data collected over the last seven years. The data is available on a highly readable mobile data dashboard. The firm also has a deal with comScore that will match location data with census information, and will allow Place IQ users to compare shopping habits with television access. This allows advertisers to more narrowly target their audience based on the information at hand.
This mobile data dashboard will help advertisers better understand their consumers and thei buying habits in a more quantifiable way that then allows marketing teams to more specifically target individuals.
Through LandMark, brands now have access to foot traffic data collected from over 165 million opted in customers. Marketers are now able to compare foot traffic from their stores to the stores of their competitors at specific times using data collected over the last seven years. The data is available on a highly readable mobile data dashboard. The firm also has a deal with comScore that will match location data with census information, and will allow Place IQ users to compare shopping habits with television access. This allows advertisers to more narrowly target their audience based on the information at hand.
This mobile data dashboard will help advertisers better understand their consumers and thei buying habits in a more quantifiable way that then allows marketing teams to more specifically target individuals.
Trend Themes
1. Foot Traffic Analysis - Place IQ's new mobile data dashboard 'Landmark' allows retailers to analyze foot traffic data from over 165 million opted-in customers, providing insights for targeted marketing strategies.
2. Competitor Comparison - With LandMark, marketers can compare foot traffic data of their stores with competitors' stores at specific times, enabling them to identify competitive advantages and improve marketing strategies.
3. Integrated Data Insights - Place IQ's collaboration with comScore allows users to match location data with census information, providing marketers with the opportunity to combine shopping habits and television access data for more effective audience targeting.
Industry Implications
1. Retail - The 'Landmark' mobile data dashboard by Place IQ revolutionizes retail marketing by providing real-time foot traffic data and competitor insights for targeted strategies.
2. Advertising - The integration of location data, census information, and television access in Place IQ's mobile data dashboard opens up innovative opportunities for advertisers to optimize audience targeting and ad campaign strategies.
3. Market Research - Place IQ's comprehensive foot traffic analysis and competitor comparison capabilities empower market researchers to gain valuable insights into consumer behavior and make data-driven decisions.
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