This Playful Ad Endorses the Act of Snacking in Bed with M&M's Mascots

By: Ady Floyd - Jul 27, 2015
References: mms & adweek
This adult-humored ad features a husband walking in on his wife who is sharing their marital bed with the M&M's mascots.

The ad compares the act of cheating to the irresistibly delicious taste of chocolate M&M treats. As the husband arrives home he hears his wife giggling in their bedroom. When he enters his wife is surprised and throws the covers over the red M&M's mascot. As the the M&M emerges from under the covers, the married couple proceeds to argue about their agreement to share the delicious candy snack together.

While the ad is made for adults, it still creates a sense of childlike play with the quirky mascots. New York ad agency BBDO created this ad that focuses on the tasty chocolate treat, which is as satisfying for adults as it is for sugar-hungry kids.