M & M Election

By: Ayman - Published: Feb 10, 2008 • References: coloribus
M & M Australia just unleashed a very creative fun new campaign, the M & Ms Election. Each of the five M & Ms characters is given a different political/campaign style to suit their personalities. The print ads work as fliers for each 'candidate' urging you to vote for him/her.

As for television, each character is given their own TV spot by breaking the standard 30-second timeframe into five 5-second commercials.

The ads use fun slogans such as "A vote for Blue is a vote for you", "Miss Green, working the polls", "Vote Yellow, the people's candy-date".

Watch the above video for the Vote Red spot. You can see the other TV spots here
Vote Yellow , Vote Orange , Vote Green , Vote Blue Stats for Creative Ad Campaign Trending: Older & Buzzing
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Concept: Creative Ad Campaign
Related: 36 examples / 28 photos
Segment: Neutral, 18-35
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