The MM Apartment building was photographed by Hiroyasu Sakaguchi. The designers on the MM Apartment included Yuji Nakae, Hirofumi Ohno and Yamada Hiroyuki.
Implications - Consumers are looking to create products that stress functionality over aesthetics. Buyers are realizing that to make better use of their money, they should invest in more utilitarian and functional items. Businesses can profit by providing products and services that don't have to include this design aesthetic, but rather focus on the functional appeal of the product.