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Democratic Digital Tools

MixAr App Allows Anybody to Create Their Own Augmented Reality Content

— May 31, 2011 — Tech
The MixAr app is a brilliant invention that allows people who are not computer programers to create their own augmented reality content. The app is available for the iPhone, allowing you to create you AR content on the go.

The goal behind the MIxAr app, developed by Hololabs, is to make augmented reality accessible to everyone. The project was launched on the Kickstarter crowdfunding platform and has just reached its funding goal.

The designers state that the MixAR app lets "you [...] make and save your own simple 3D models and icons... assign them to markers, place them in scenes together, and film or photograph your scenes in order to share with the world. All this can be done using just your phone!"
Trend Themes
1. Augmented Reality Creation - The MixAr app allows individuals without programming knowledge to create their own augmented reality content, opening up opportunities for user-generated AR experiences.
2. Democratization of Technology - The accessibility of the MixAr app empowers people from various backgrounds to participate in the creation of augmented reality content, which promotes democratization in the tech industry.
3. Mobile AR Content Creation - With the MixAr app available on iPhones, users can create AR content on the go, giving rise to new possibilities for mobile-based AR experiences.
Industry Implications
1. Education - The MixAr app enables educators to incorporate interactive augmented reality content into their teaching materials, enhancing student engagement and learning outcomes.
2. Entertainment - The democratization of AR content creation through the MixAr app opens up opportunities for indie game developers and artists to create unique and immersive AR experiences for entertainment purposes.
3. Advertising and Marketing - Businesses can leverage the MixAr app to create interactive AR marketing campaigns, engaging customers with innovative experiences and storytelling.
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