Maghound.com
Cecilia Biemann — September 19, 2008 — Business
References: maghound & springwise
Recently launched by Time Inc., Maghound is an innovative new magazine membership service which allows customers to mix and match the magazines they receive each month.
Offering more flexibility and control than traditional magazine subscriptions, Maghound allows you to change your magazine selections and try new ones whenever you like.
For example, one month you might select all fashion magazines, then the next month you opt to have a couple of business titles in your mailbox.
There are hundreds of popular and diverse selections available to choose from, and for one monthly fee you get all your magazine picks delivered to your door.
The flexibility and choice extends to membership terms too; customers don’t have to commit to an annual contract and they can cancel at any time.
Offering more flexibility and control than traditional magazine subscriptions, Maghound allows you to change your magazine selections and try new ones whenever you like.
For example, one month you might select all fashion magazines, then the next month you opt to have a couple of business titles in your mailbox.
There are hundreds of popular and diverse selections available to choose from, and for one monthly fee you get all your magazine picks delivered to your door.
The flexibility and choice extends to membership terms too; customers don’t have to commit to an annual contract and they can cancel at any time.
Trend Themes
1. Customizable Magazine Subscriptions - Disruptive innovation opportunity: Create a platform that allows customers to create personalized magazine subscriptions based on their interests and preferences.
2. Subscription Service Flexibility - Disruptive innovation opportunity: Develop a subscription service model that offers customers the ability to change their selections on a monthly basis, providing more control and variety.
3. Membership-based Magazine Delivery - Disruptive innovation opportunity: Build a magazine delivery membership service that offers a wide range of magazine options for a fixed monthly fee, allowing customers to explore different titles without commitment.
Industry Implications
1. Print Media - Disruptive innovation opportunity: Transform the print media industry by offering customizable and flexible subscription options to cater to changing consumer preferences.
2. E-commerce - Disruptive innovation opportunity: Explore the e-commerce industry by creating a digital platform that allows customers to personalize and manage their magazine subscriptions seamlessly.
3. Retail - Disruptive innovation opportunity: Disrupt the retail industry by establishing magazine subscription kiosks or stations that offer on-the-spot customization and delivery for customers.
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